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9:30 a.m., Thursday, February 21 to
2:15 p.m., Friday, February 22

Who It's for: Managers of the big picture. Executives who set the strategy, inspire the staff, encourage innovation and are innovators themselves. CEOs, presidents, owners, publishers.

Defining the Challenge: Being a magazine-based media CEO is harder than ever. Suddenly, you're not a magazine company, even though all your own experience may be in that realm, even though that's the DNA of much of your workforce and even though your company's organizational and cost structure is built around print. Now, you're learning about new revenue sources and who your real competitors are. It's your job to set goals that are relevant for a new era, and communicate them clearly. This working group will help bring that vital role into focus.

Chairs:

Bill Holiber

President, U.S. News & World Report

 

Tony Uphoff

President, Business Technology Group (BTG), CMP

 

Panelists:

Christopher Allen, Senior Vice President/Publisher, Cooking Light and Health
Larry Burstein, Publisher, New York Media
Brad Fayfield, CEO, Storm Mountain Publishing Company
Gary Fitzgerald, Chairman & CEO, Meister Media Worldwide
David Liu, Co-Founder & CEO The Knot Inc.
Linda McCutcheon, Senior Vice President, New Media, Nielsen Business Media
Sue Roman, President, The Taunton Press
Efrem Zimbalist, Founder, Chairman and CEO, Active Interest Media

 

Issues We'll Cover

  • Defining the enterprise. Are you a print magazine publisher? Or a multi-channel company? What are the opportunities of the multiple-platform approach? What are the risks?
  • Understanding the trends. What's going on in your market? How should you adjust? What about in your core medium? In your workforce?
  • The 12 critical months ahead. What do you project for your company? What are the two or three most significant threats and opportunities? What keeps you up at night?
  • Shaping the organization. Do you have the skills in-house you need to grow and compete? If you don't, do you know where to get them – and what to pay them for them?
  • New business models. Will online and other non-traditional business opportunities once defined as ancillary be the essential drivers of your future growth?
  • Online strategies for the C-Suite. Understand the potential of rich media, social networks and other Web 2.0 platforms, from key technology and terminology to budgeting and contracts.