Program

9:30 a.m., Thursday, February 21 to
2:15 p.m., Friday, February 22

Who It's for: Senior editorial management, and those who want to better understand how content is at the heart of a successful media business, in print or online.

Defining the Challenge: Sometimes more traffic cop than wordsmith, today’s editorial leaders are responsible for directing content creation and distribution in multiple channels, in print and online, pushed to mobile devices, and syndicated around the Web. Suddenly you’re managing video and audio, overseeing sometimes unruly online communities and social networks. And learning it all on the fly. How do you manage editorial brands, their missions and identities in this brave new world?

Chairs:

 

Panelists:

 

Issues We'll Cover:

• The multi-platform editor-in-chief What is your mission? Who defines it? The skills you needed to succeed 10 years ago are not the skills that cut it anymore. What you need to know now.
• Editorial leaders as business leaders. Content and brand are king. That puts editorial staff in the lead—setting strategy, evaluating business opportunities, creating new products on the fly. Are you ready to lead your enterprise?
• Managing the content factory. Welcome to the 24/7 deadline. Can your organization find the stamina and ability to manage the pressures of trying to always be perfect and always on deadline?
• Defending editorial integrity. Despite all the cross-pollination, multiple uses and repurposing of content, at the end of the day it still comes down to trust. Do product placement and intrusive new forms of e-advertising make that more difficult than ever?
• Your community of readers. Social networks and communities are all the rage—but are they really right for your editorial brand? And what’s the evolving relationship between editors, writers and readers?