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TUESDAY | MARCH 17

7:45 – 8:45 a.m.
Breakfast and Registration

8:45 – 10:15 a.m.
13 Techniques for Pushing the Integrated E-Media Sale

Selling the Web in an integrated package with print, event and custom solutions doesn’t just work, it’s the future if you intend to survive. In this session, two industry leaders take you inside their bulletproof tips and techniques for building out an integrated-sales model, and then getting frontline salespeople and their support teams to make it happen.

  • Paul Caplan, Vice President and Brand Director, Cygnus Security Media
  • Kathi Simonsen, President, Simonsen Sales & Marketing

10:15 – 10:45 a.m.
Refreshment Break in the Exhibit Hall

10:45 a.m. – 12:00 p.m.
The Big Challenge: Transitioning (and Integrating) Print Staff to the Web

The days of completely separate print and Web business units are dying. But not fast enough. Your job is to be a catalyst to recast an organization, demonstrating revenue potential to cover new positions and rationalizing why current positions and structures may not work. All this has to be done in the face of resistant staffers, entrenched structures, conflicting demands and a major recession. It can be done. Learn how our speakers work magic at their companies, and are successfully integrating their print and online sales, content and marketing teams – while not losing the focus and expertise each delivery vehicle requires.

  • Shari Dodgen, Associate VP/Custom Media, McMurry
  • Christine Oldenbrook, Director, Marketing and e-Media, Bobit Business Media

12:00 – 2:00 p.m.
Luncheon Keynote and Dessert Break

E-Paper and the Future of Magazine Content and Distribution

One of the drawbacks of e-media is the viewing method. You can use a large, reader-unfriendly, stationary screen. Or you can use a portable, but tiny and also reader-unfriendly screen. One of the drawbacks of print is that it’s static. You can’t interact. You can’t enlarge photos, check out a video, engage in conversation, explore a map or a satellite image, or get directions. But what if you could combine the elements of print and e-media in a portable, user-friendly vehicle? That’s the power and promise of e-paper. In this keynote, Daren Benzi, vice president of Business Development for Plastic Logic, discusses how plastic electronics technology created by his company and others is poised to propel new frontiers in consumer electronics—and magazines.

  • Joe Eschbach, Vice President, Marketing, Plastic Logic

2:00 – 3:30 p.m.
Staying a Step Ahead, So Your Company Doesn’t Fall a Step Behind

E-media managers in magazine companies are charged with coordinating the needs of the day-today at the same time as conceptualizing, developing and managing to innovate new products across multiple brands. And they need to keep up with their online-only competition while their own companies have print inclinations and emphasis. We’ll hand you 11 secrets for keeping your staff always thinking about the next cool new e-media product – without losing focus on that e-mail blast that needs to go out in two hours.

  • Frank Chloupek, Web Development Director, IndustryWeek
  • Karthik Krishnan, Director Interactive Media & Sales Management, Reed Business Interactive

3:30 – 5:00 p.m.
Roundtable: 7 Insights for Creating, Managing and Pricing Custom Web Programs

Media companies battling Google and their own competition for precious ad dollars need to provide the kind of value and expertise that can’t be duplicated. They need to separate themselves from the norm by offering custom solutions to their clients such as microsites, lead-generation and nurturing programs, content marketing, and above all, integrated marketing solutions using all the arrows in the quiver. In this finale, our E-Media Strategist Conference faculty provide the accumulated insights of the best in the business.

  • Paul Caplan, Vice President and Brand Director, Cygnus Security Media
  • Frank Chloupek, Web Development Director, IndustryWeek
  • Shari Dodgen, Associate VP/Custom Media, McMurry
  • Christine Oldenbrook, Director, Marketing and e-Media, Bobit Business Media
  • Karthik Krishnan, Director Interactive Media & Sales Management, Reed Business Interactive
  • Kathi Simonsen, President, Simonsen Sales & Marketing

5:00 – 6:30 p.m.
Reception